Marketing Manager - Digital Marketing & E-Commerce

Baydöner Restorantları A.Ş.

Apaz Group seeks to recruit a Marketing Manager - Digital Marketing & E-Commerce based in Izmir. The candidate will report directly to CMO. The ideal candidate will manage all digital efforts including Marketplace Channels, performance marketing, SEM, SEO, Google & Facebook Ads and procut management in line with our objectives.

 Responsibilities

• Coordinates business needs of Apaz Group digital products and platform development efforts in accordance with the business plan
• Track the performance of Apaz Group platforms (Web, iOS and Android applications, Mobile web); define, execute and update the product roadmap, define new requirements
• Lead revenue and product strategy of Marketplace Channels (Yemeksepeti, Getir, Trendyol, MigrosYemek)
• Utilize data analytics, product metrics, user esperience research and competitive analysis, to drive improvement of product features
• Support the teams to develop and execute Apaz Group digital campaigns using online media channels such as social media, display (programmatic), affiliate marketing, SEO/SEM and CRM with focus on mobile that drive revenue growth, increase customer acquisition, and expand brand awareness
• Support developing digital media plans to optimize online marketing revenue growth and ROI
• Collaborate with agencies and other vendor partners to fully immerse eCom business model and optimize media support
• Utilize strong analytical ability to evaluate end-to-end E-com customer experience
• Develop and execute SEO and content strategy
• Plan monthly and quarterly KPIs and success metrics liaising with CMO
• Preparing weekly, monthly, quarterly and annually reports to track the traffic, conversion and new customer acquisition
• Provide commercial, actionable reporting, analysis and insights

Qualifications

• Bachelor's degree in Business, Engineering or Communication from a reputable university
• 8+ years of experience in digital marketing, preferably at an e-commerce and QSR company
• Launching, managing, monitoring, tracking and optimizing paid campaigns across multiple online channels
• Create, optimize and analyze all performance marketing campaigns especially SEM, Retargeting, Paid Social, Video and Display Campaigns
• Having mobile app marketing and marketplace channels experience. 
• Your knowledge in Google Analytics, Adjust, Firebase and other third-party tracking tools is necessary.
• Ability to manage and track marketing budgets / forecasting and detailed reporting.
• Strong analytical/problem solving skills
• Proven product management experience
• Forward thinking, innovative mindset
• Fluency in English