Digital Marketing Lead / İstanbul

ETIYA

ETIYA is a global technology company with more than 1000 employees in 3 continents, developing AI-driven digital transformation applications, based on international standards and customer experience. 

ETIYA strengthens data-driven decision-making structures of organizations and helps them to take effective and agile actions by enabling all steps of the customer journey to be monitored and managed. 

ETIYA, which prioritizes organizations’ transition to customer value management; utilizes its capabilities of Artificial Intelligence, Data Analytics and Customer Management as a competition leverage and enables them to build a full-digital and sustainable business model. 

Having offices in the Netherlands, Canada, USA, Turkey, Ukraine, Singapore, UAE, ETIYA’s products and solutions have been awarded by independent organizations worldwide. 

ETIYA, grounding on the corporate values by focusing on continuous innovation and improvement, aims its employees to exceed every day. 

 If you are 

•  an innovative 
•  an agile 
•  a bold DAYDREAMER   

who is willing to contribute in a leading TECHNOLOGY company, 

• passionate about INNOVATION 
• oriented with AGILITY 
• fed with COURAGE 

 we are looking forward to your application!

The general qualifications of this position include the followings; 

Education:

•Bachelor's degree, Computer Science/Engineering or BA/BS in Business/Marketing.

Experience / Technical Knowledge:

• Track record of success in a digital marketing role with min.8 years of experience.
• Experience with marketing automation, email marketing, and other related platforms.
• Has a finger on the pulse of what’s happening in B2B digital marketing
  

Language:

Excellent command of English

Personal Competencies:

• Exceptional project management skills, with a keen eye for detail. 
• Comfortable working in a fast-paced, deadline-driven environment. 
• Passionate, creative thinker with exceptional analytical skills. 
• Team player with superb collaboration and communication skills. 

JOB DESCRIPTION

The successful new joiner will be a member of an international team, which enables him/her to improve his/her technical and personal competencies.

He/she will be responsible for:

• Develop and manage digital marketing campaigns together with product marketing by planning budget, and implementation schedules.
• Achieve maximum ROI in paid campaigns by collecting and analyzing data, and identifying trends and insights.
• Manage the Etiya website and make regular customer behavioral in-depth analysis and work on SEO of the website pages, with a focus on optimizing user experience and improving performance.
• Plan and execute social media activities through competitive and audience research.
• Create and execute email-based marketing campaigns
• Achieve audience engagement, website traffic, and lead generation by exploiting all digital marketing aspects of digital marketing roadmap.
• Suggest and manage activities for improving the quality of online content and ensure the highest quality of the content elements on the digital channels by working closely with other marketing team members.
• Develop and manage digital marketing campaigns together with product marketing by planning budget, and implementation schedules.
• Achieve maximum ROI in paid campaigns by collecting and analyzing data, and identifying trends and insights.
• Manage the Etiya website and make regular customer behavioral in-depth analysis and work on SEO of the website pages, with a focus on optimizing user experience and improving performance.
• Plan and execute social media activities through competitive and audience research.
• Create and execute email-based marketing campaigns
• Achieve audience engagement, website traffic, and lead generation by exploiting all digital marketing aspects of digital marketing roadmap.
• Suggest and manage activities for improving the quality of online content and ensure the highest quality of the content elements on the digital channels by working closely with other marketing team members.